Meta's Muse AI Assistant Lands on iPad One Month After iPhone Launch

Fast Track to iPad

Meta has brought its AI assistant Muse to the iPad, just a month after it first launched on iPhones. The move highlights how quickly the company is expanding its personal agent across devices.

Since its September debut on iOS and Android, Muse has been downloaded more than 6.6 million times¹. The app lets users link their email, calendar, and shopping accounts so the AI can help with everyday tasks like booking flights or ordering groceries.

New Partners for a Bigger Assistant

On iPad, Meta has added a fresh batch of partner tools called "connectors"—links that let the assistant access other apps and services. These include work and creative tools like Asana, Canva, Dropbox, Figma, GitHub, Klaviyo, and Zoom, as well as Meta ad accounts. Notion and Granola are also now available.

The updated list also includes retail partners like Best Buy, Gap, Sephora, Walmart, and Wayfair, allowing Muse to shop on those sites and complete purchases. This makes the assistant one of dozens of consumer-facing AI agents now trying to handle more parts of our digital lives.

Hurdles and a Fix in Progress

Despite the rapid rollout, the technology still faces hurdles. Many websites still treat AI agents as bots and block them. Meta says it is working with other companies on an open standard—a shared technical rule that would let agents identify themselves to businesses, making it easier for companies to tell good bots from bad.

The quick jump from phone to tablet shows how seriously Meta is taking AI-powered personal assistants. While it took Instagram fifteen years to get an iPad app, Muse reached that milestone in just four weeks. The text-heavy design may have made the transition easier, since image and video resolution and formatting matter less on a larger screen.

Key facts

Muse launched on iPad just one month after its iPhone debut.
The assistant has more than 6.6 million installs since September.
New connectors include Asana, Canva, Dropbox, Zoom, and retail partners like Best Buy and Sephora.
Meta is developing an open standard to help AI agents prove they are not bots.
The fast rollout contrasts with Instagram's 15‑year wait for an iPad app.